The global hydrocolloids market was valued at USD 9.7 billion in 2020 and is projected to reach USD 13.36 billion by 2026, at a CAGR of 5.4% during the forecast period. The growing health-consciousness among consumers in North America and Europe for natural products has driven the demand for natural food additives. Consumers perceive that natural food additives have a positive impact on health as it increases the demand for natural hydrocolloids in food & beverage products. This has driven the interest of food & beverage manufacturers to use natural gums in food. Natural gums are useful as functional ingredients and as natural sources of soluble dietary fibre and are considered healthy ingredients.